The Challenge of Owning a Company + Groundnut Sauce

This is the first of a two part blog series.

Do you have a hard time figuring out who you are or what defines you? I do. I think we all do. I am a person who believes in sustainability, but I will buy a plastic food container. I try to eat locally, but sometimes I crave mangoes. The challenge of balancing all of my feeling plagues me daily.

One of the largest challenges I face is owning a business.

Owning a company and putting your dreams out there is a mix of challenge, vulnerability, and just plain stupidity — seriously. I want to share with you some of the top business challenges that I face. Let me know if you can relate.

Ideas. Do you have a great idea and want to turn it into a business? I hope I’m not the first one to tell you this, but your idea is not as original as you think. Most ideas have been done, but what can make yours different is your perseverance. You can always put a spin on the idea to make it more your own. Just look at Coke and Pepsi. Pepsi added seven different ingredients more than Coke, and then it was a whole new product.

Passion. Passion can only take you so far. I have passion, but I also get bogged down with all of the red tape that is involved with launching anything new. It can be months and months before someone actually buys into your idea or product. Your passion will weigh, but if it is strong enough, keep going.

Strategy. One of the many jobs that I have held is being a business consultant for other small companies. I hear countless stories of people wanting their idea to succeed, but they don’t have a strategy for actually making the business succeed.

Questions to ask before you strategize:

  • Who is target market (who are you selling to)?
  • Purpose of your company?
    • If this is too broad, narrow your focus.
  • What question or problem is your company solving?
  • What value will your idea/company add?
  • Who is your competition?
  • Is there a market for your idea?

Were you able to answer them? If not, spend some time evaluating your idea and company. There might not be the right market for it yet, but keep working on it.

Next Steps: 

  • What kind of business do you have? This will really help you form a good strategy for success.
  • Figure out your work day
    • Write out a schedule
      • What should happen first, second, third, etc…
    • Make time to be creative
  • Set up a marketing calendar (when and how are you going to get the word out about your business)
  • Put goals in place (aim large for these-you might not get there immediately, but if you don’t try, you will never get there)
  • Plan an attack on the market you are wanting to own.
    • This could be as small as being the best lemonade stand on your block or being the next Facebook

Now, let’s strategize!

Once you have your plan in place, it’s time to work on implementing it. Part two of this post (business tips) will be going up the first week of April.

Did you get the recipe for Matooke last week? Well, this is the peanut sauce that goes with it!

Groundnut Sauce (1 of 6)Groundnut Sauce (2 of 6)Groundnut Sauce (3 of 6)Groundnut Sauce (4 of 6)Groundnut Sauce (6 of 6)

Groundnut (Peanut) Sauce
Prep time
Cook time
Total time
This pairs perfectly with the Matooke. Or can be used as a dip with your favorite plain flavored chip.
Recipe type: Sauce
Serves: 6 servings
  • 8 oz. peanuts
  • 1 ½ C water
  • 1 diced onion
  • 1 diced tomato
  • 2 tsp. Paprika
  • ½ tsp salt
  • ¼ tsp. Pepper
  • 1 tsp olive oil
  1. Soak the peanuts in ½ C. water.
  2. Rough chop the onion and tomato.
  3. In a skillet, heat up oil over med-high heat. Roast onion, tomato, and peanuts.
  4. Continuously stir.
  5. Cook until peanuts have a brown (not burnt) tint.
  6. Pour all of the ingredients from the skillet into a food processor. Add all other ingredients EXCEPT the water. Blend.
  7. Then while the food processor is on, slowly pour the water, until smooth. You might need to use more/less of the water that you have. The consistency should be like hummus.




About the Author:

A native Texan who, after being diagnosed with food allergies and Celiac Disease in her mid-twenties, wanted to help others who drastically had to change their diets later in life. She now lives in Los Angeles with her husband, where she operates Mary Lee Kitchen.

One Comment

  1. […] This is the second (and final) post about the challenge of owning a business. Please read the first post here […]

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